http://martinjohnson.212connection.com/blog/?id=martinjohnson A blog from 212connection.com en-us Tue, 06 Jan 2009 06:16:31 GMT Tue, 06 Jan 2009 06:16:31 GMT http://blogs.law.harvard.edu/tech/rss 212 Connection Blogs mjohnsonmail@gmail.com (Martin Johnson) kevin@212connection.com (Kevin Miller) 5 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2715 The interviewer asked Jerry for his keys to being successful and Jerry answered with three points. Here they are (paraphrased): 1. Bust Your Butt - whatever you do, work at it with everything you have. He talked about doing things that you enjoy and are passionate about but then working Thu, 16 Oct 2008 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2715 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2279 The whole music industry is abuzz this week because the third album by rapper Lil Wayne, Tha Carter III, is expected to sell a million copies this week, an event that has become all too rare in recent years. What's incredibly interesting about this is that according to conventional wisdom, Sat, 21 Jun 2008 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2279 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2280 The bad old days Good enough for Reznor's Ghosts 

Trent Reznor isn't usually mentioned in the same sentence with artists like Over the Rhine and Steven Delopoulos, but all three have something in common: in the last year, the bands ditched record labels altogether. Instead, they're Sat, 21 Jun 2008 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2280 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2282 NY indie band Telling On Trixie has dubbed itself "A Band With A Plan" and launched abandwithaplan.com to raise $50,000 and involve fans in the decision making process as they record and release a new album and video. 

 goes to some company that devised the model, and there's nothing Sat, 21 Jun 2008 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2282 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2283 By Ben Rayner Source: TheStar.com With CD sales down the drain, musicians are spending more and more time making money the only way they still can: on the road The recording industry might appear a place of never-ending woes these days, but one shouldn't confuse sagging CD sales with the Sat, 21 Jun 2008 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2283 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2054 Many new bands record a song or two and add a lot of friends on MySpace then wait desperately for a record company to swoop in to handle all the marketing, publicity, new media and radio promotions that it takes to build a fan base and launch their career. The Sat, 19 Apr 2008 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=2054 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1596 Where there was one, now there are six: Six possible music distribution models, ranging from one in which the artist is pretty much hands-off to one where the artist does nearly everything. Not surprisingly, the more involved the artist is, the more he or she can often make per unit Tue, 01 Jan 2008 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1596 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1584 1. Never leave promotion to the other guy. Depending on your point of view don't count on the label, band or publicist to do their jobs. Do it yourself or it may not get done.
2. Know your niche market(s) or hire/befriend someone who does.
3. Always think of the fans first Fri, 28 Dec 2007 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1584 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1398 Today a lot of artists and bands have their hopes set on landing a big record deal, making millions, getting a hit song on the radio, and being on stage in front of hundreds of thousands of adoring fans! They think if they can just get a top record executive Mon, 05 Nov 2007 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1398 http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1399 I know dozens of musicians and songwriters who are gifted at making music. However, it seems that only a small percentage of these talented folks ever rises above the fray and experiences substantial success. Even music people who are smart, personable, and driven often end up running out of gas Mon, 05 Nov 2007 04:00:00 GMT http://martinjohnson.212connection.com/blog/?id=martinjohnson&eid=1399